Marginal gains create champions
Of the 1,526 singles matches Roger Federer played in his career, he won almost 80% of those matches. However, he won only 54% of points in those matches showing the power of a 4% edge over others.
Roger Federer reflecting on his career at the Graduate speech, Dartmouth College, June 2024
"Up your game" in B2B Sales
and Growth
Grow faster with independent go-to-market diagnostics and performance insights
In the same way as elite sport teams use independent competitive analysis and performance coaching, we provide organisations with the insights and expertise to give them that same edge using the latest sales and customer forensics.
Our independence means you get an unfiltered view on where you need to improve your "game" and clarity on how and where to prioritise your resources for an actionable plan
60% of customers admitted that if asked for feedback in a loss review by the company itself they would not give the full picture, but would do so if asked by an independent person, even if commissioned by the same company.
In today's hyper-competitive world, go-to-market diagnostics are a critical success factor to achieving those marginal gains that will achieve your company and team's growth potential
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